The Sustainable Shrimp Initiative is a program established by Seadex LLC to bring to market and promote shrimp farmers whose practices and principles set them apart from commodity producers. This is a 'Pond To Fork' supply chain that allows customers to engage with the actual farmers of their shrimp. In the U.S. shrimp business, often the focus is placed on the factories that process the shrimp with little to no attention given to the farmers. When working at the pond level of the supply chain, not only is sustainability addressed, but flavor and eating characteristics are also brought into consideration. Not only does the SSI look into sustainability issues, but it considers the simple question 'does it taste and eat better?'.